Virat Kohli Denies the Report about his Instagram Earnings of Rs. 11.45 Cr as 'Not True'

Virat Kohli has denied reports claiming that he earns Rs. 11.45 crore from his Instagram account. He has stated that these reports are not true. Get the details on this news and the clarification from Virat Kohli himself.

By Crickified
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Virat Kohli during a headshot ahead of India vs Australia World Test Championship (WTC) finals 2023

In the digital age, social media has become a powerful platform for individuals to connect, share, and engage with their audience. Among the various social media platforms, Instagram has emerged as a popular choice for celebrities, influencers, and sporting superstars to showcase their lives and connect with their fans. A recent report by Hopper HQ has shed light on the staggering earnings of some of the world's biggest sporting superstars on Instagram. Let's dive into the world of personal branding and explore the global influence of sporting icons like Virat Kohli, Cristiano Ronaldo, and Lionel Messi.


The Viral Report: A Glimpse into the Earnings of Sporting Superstars
A report by Hopper HQ sent shockwaves across the internet when it revealed the mind-boggling sums charged by sporting superstars for sponsored posts on Instagram. According to the report, former India cricket team captain Virat Kohli was listed among the top 20 earners globally. The report claimed that Kohli charged a staggering sum of INR 11.45 crore for every single sponsored post he shared on Instagram in 2023. However, Kohli has vehemently denied these claims, stating that the news circulating about his social media earnings is not true.

Virat Kohli: The Indian Icon on Instagram
While the report by Hopper HQ claimed that Virat Kohli charged USD 1.38 million per post on Instagram, translating to INR 11.45 crore, Kohli himself has denied these figures. Kohli, with an impressive following of 256 million on Instagram, holds a prominent position as the only Indian to feature in the top 20 earners globally. His influence extends beyond the cricket field, captivating fans and brands alike.


The Top Earners: Ronaldo and Messi Reign Supreme
Topping the list of Instagram earners was football legend Cristiano Ronaldo, with a jaw-dropping charge of USD 3.23 million per post, approximately equivalent to INR 26.75 crore. Following closely behind was Argentine maestro Lionel Messi, who charged USD 2.56 million per post, roughly translating to INR 21.49 crore. The earnings of these global icons on Instagram are a testament to the power of personal branding and the influence they hold not only on the field but also in the digital realm.

The Impact of Personal Branding on Instagram
The rise of personal branding has revolutionized the way celebrities and sporting superstars engage with their audience. Mike Bandar, co-founder of Hopper HQ, expressed his surprise at how the earnings of global superstars on Instagram have soared over the years<^1^>. He highlighted the influence that sporting icons like Ronaldo and Messi wield both on and off the pitch. Their personal branding transcends the boundaries of traditional celebrity status, captivating audiences and shaping trends in the digital sphere.

"It's apparent that the glitz and glamour of traditional celebrities still holds power over the new 'influencer' status. Ronaldo and Messi not only dominate the pitch but also the digital sphere as it's clear they personify the power of personal branding and the influence it holds over us 'ordinary' people." - Mike Bandar, Hopper HQ Co-founder.


The consistent presence of these sporting superstars at the top of the Instagram earners' list is a testament to the enduring appeal of traditional celebrities in a world increasingly influenced by social media influencers.

The Rise of Instagram Earnings
The annual earnings made by sporting superstars on Instagram continue to increase, demonstrating the growing importance of the platform in the world of personal branding. Each year, the figures seem to reach new heights, captivating audiences and advertisers alike. The glitz and glamour associated with traditional celebrities still hold sway over the digital landscape, with Ronaldo and Messi leading the way in terms of earnings and influence.

The Influence of Sporting Superstars
Sporting icons like Virat Kohli, Cristiano Ronaldo, and Lionel Messi have not only conquered the pitch but also conquered the hearts of millions of fans across the globe. Their personal branding is a reflection of their success, talent, and charisma. Through Instagram, they have a direct line of communication with their fans, allowing them to share glimpses of their lives, endorse products, and inspire their audience.

The Power of Personal Branding in the Digital Age
The rise of Instagram and other social media platforms has given birth to a new breed of influencers. However, the enduring appeal of traditional celebrities and sporting superstars cannot be understated. Their personal branding sets them apart, allowing them to leverage their fame and success to captivate audiences both on and off the field. The influence they hold over their fans is reflected in the staggering sums they charge for sponsored posts on Instagram.

The world of personal branding on Instagram has opened up new avenues for sporting superstars to connect with their fans and monetize their influence. The earnings of icons like Virat Kohli, Cristiano Ronaldo, and Lionel Messi highlight the power of personal branding and the influence it holds over audiences worldwide. As the digital landscape continues to evolve, it will be fascinating to see how the influence of sporting superstars on Instagram shapes the future of personal branding.

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