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Shubman Gill in Collaboration with TVS Ronin: The Unscripted Journey

TVS Motor Company is well-known for its inventive marketing initiatives. In their latest announcement, the company revealed a collaboration with the talented Cricketer Shubman Gill for their innovative campaign promoting the TVS Ronin.

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By Crickified Mohit
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Shubman Gill

Shubman Gill in Collaboration with TVS Ronin

TVS Motor Company has once again captured the attention of motorcycle enthusiasts with its latest campaign featuring the talented cricketer, Shubman Gill. The campaign revolves around the theme of #MoveLikeARonin, highlighting the unique and unscripted nature of the TVS Ronin motorcycle. This collaboration aims to inspire riders to follow their own path, make their own moves, and create their own stories. Let's delve into the details of this exciting partnership and explore the features of the TVS Ronin.

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Shubman Gill: A Promising Young Icon

The collaboration between TVS Ronin and Shubman Gill is a perfect match. Shubman Gill, a talented cricketer, has carved his own path to success by following his passion and defining his own standards. He represents the spirit of the TVS Ronin, which encourages riders to break free from conventions and embrace their individuality.

Speaking about the partnership, Shubman Gill expressed his excitement, stating,

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"You move like a Ronin." This statement captures the essence of the campaign, inspiring riders to trust their instincts, believe in their calling, and move forward fearlessly," Gill said

 

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The TVS Ronin: A Blend of Retro and Modern Design

The TVS Ronin is a motorcycle that stands out from the crowd with its distinct design language. It seamlessly blends retro and modern aesthetics, creating a visual appeal that is hard to ignore. One of the key design elements of the Ronin is its signature T-shaped pilot lamp for the headlamp, which adds a touch of uniqueness to its front profile.

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In addition, the motorcycle features block tread tyres, an asymmetric speedometer, nine-inch spoke alloy wheels, and an innovative exhaust and muffler design. These design elements contribute to the overall visual appeal of the Ronin, making it a true head-turner on the road. Moreover, the Ronin boasts full-LED illumination, ensuring enhanced visibility and safety during night rides.


Unleashing the Power of the TVS Ronin

Powering the TVS Ronin is an all-new 225cc, oil-cooled, single-cylinder engine. This robust powertrain delivers an impressive output of 19.6bhp and 19.93Nm of torque, providing riders with a thrilling performance on the road. The engine is mated to a 6-speed gearbox, allowing smooth and precise gear shifts for an exhilarating riding experience.

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Advanced Features for a Seamless Ride

Beyond its captivating design and powerful performance, the TVS Ronin excels in terms of advanced features. The motorcycle is equipped with a digital instrument cluster, providing riders with essential information at a glance. Additionally, the Ronin offers a silent starter, ensuring a noiseless start-up every time.

One of the standout features of the Ronin is its Glide Through Technology, which enables riders to navigate through congested traffic effortlessly. This technology ensures a smooth and hassle-free riding experience, making the Ronin a perfect companion for urban commutes.

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Moreover, the Ronin offers rain and urban ABS modes, enhancing the rider's control and safety in different weather and road conditions. To add a touch of connectivity, TVS has introduced a unique Bluetooth connected SmartXonnect application for the Ronin. This application supports voice assist, turn-by-turn navigation, incoming call alert receive, and ride analysis, providing riders with a seamless and connected experience on the road.


TVS Ronin Variants and Pricing

TVS offers the Ronin in three variants, catering to the diverse preferences of riders. The variants include Single Tone single-channel ABS, Dual Tone single-channel ABS, and Triple Tone dual-channel ABS. These variants are priced at Rs 1.49 lakhs, Rs 1.57 lakhs, and Rs 1.69 lakhs respectively, ex-showroom. With these options, riders can choose the variant that best suits their style and requirements.

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A Journey Beyond the Script

The TVS Ronin campaign goes beyond traditional advertising by offering riders a unique and immersive experience. Through the Test-Ride Cricket on-ground activation, riders have the opportunity to test ride the Ronin and participate in cricket quizzes. By sharing their experiences on social media and tagging TVS Motor Company, riders stand a chance to win the World Cup Edition of the TVS Ronin, adding an element of excitement and engagement to the campaign.


TVS Ronin: Inspiring Riders to Write Their Own Stories

Vimal Sumbly, Head of Business - Premium, TVS Motor Company, expressed his vision for the TVS Ronin campaign, stating, "TVS Ronin's journey began from a blank canvas. One year later, our 'Unscripted modern retro' is inspiring thousands across India to write their own stories, their own way." This statement reflects the brand's commitment to empowering riders and encouraging them to embrace their individuality.


A Community of New-Age Riders

The TVS Ronin campaign, along with the collaboration with Shubman Gill, is aimed at building a community of new-age riders. Govind Pandey, CEO of TBWA India, the agency behind the campaign, emphasized the goal of inspiring people to follow their calling and make unscripted moves, just like the TVS Ronin.


Conclusion

The partnership between TVS Ronin and Shubman Gill showcases the power of collaboration and the spirit of individuality. The TVS Ronin motorcycle, with its unique design, powerful performance, and advanced features, provides riders with an exhilarating and unscripted riding experience. Through this campaign, TVS Motor Company continues to inspire riders to follow their passion and create their own stories on the road. So, embrace the spirit of the Ronin, make your own moves, and embark on an unscripted journey of freedom and self-expression.

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