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The Indian Premier League (IPL) 2024-28: Invitation to Tender for Title Sponsor Rights

The Board of Control for Cricket in India (BCCI) has released an invitation to tender for the title sponsor rights of the Indian Premier League (IPL) for the years 2024-2028. Find out more about this exciting opportunity and how to participate.

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By Crickified Mohit
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The Indian Premier League (IPL) 2024-28

The conclusion of the ODI World Cup has paved the way for another exciting cricket tournament - the Indian Premier League (IPL). With just a few months left until the IPL kicks off, all the franchises are eagerly preparing for the upcoming mini IPL auction, aiming to assemble the best possible team for this cut-throat T20 competition.

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The IPL Auction: A Platform for Talent Acquisition

To ensure a fair and transparent process, the IPL Governing Council has shortlisted 333 players out of the initial pool of 1166. These players will go under the hammer during the auction. Interestingly, out of the 333 players, 119 are overseas players, while only two players represent associate nations. This highlights the global appeal and diversity of the IPL, with players from various cricketing nations vying for a spot in the tournament.


Title Sponsor Rights for IPL Seasons 2024-2028

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In an exciting announcement, the Governing Council of the IPL has invited bids from reputed entities to acquire the Title Sponsor Rights for the IPL seasons from 2024 to 2028. This presents a tremendous opportunity for brands to align themselves with one of the most popular and lucrative cricket tournaments in the world.

The detailed terms and conditions governing the tender process, including eligibility requirements, bid submission procedures, rights, and obligations, are outlined in the 'Invitation to Tender' (ITT) document. Interested parties can access the ITT upon payment of a non-refundable fee of INR 5,00,000 (Indian Rupees Five Lakh Only), plus any applicable Goods and Services Tax. The ITT documents can be obtained until January 8, 2024.


Process to Acquire the ITT Documents

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To procure the ITT documents, interested parties are required to follow the procedure outlined in Annexure A. Upon completing the payment for the purchase of the ITT, the details should be emailed to [email protected]. It is important to note that the ITT documents will only be shared upon confirmation of payment of the non-refundable ITT fee.

Purchasing the ITT is a prerequisite for submitting a bid. However, it is crucial to satisfy the eligibility criteria specified in the ITT and adhere to the terms and conditions set out therein to be eligible for bidding. Simply purchasing the ITT does not guarantee the right to bid.


The Opportunity to Associate with the IPL

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The IPL is not just a cricket tournament; it is a cultural phenomenon that captivates millions of fans worldwide. By acquiring the Title Sponsor Rights, brands can gain unparalleled visibility and exposure to a massive global audience. The IPL offers a unique platform to engage with cricket enthusiasts and leverage the tournament's immense popularity for brand promotion and marketing initiatives.


Benefits of Title Sponsorship

As the Title Sponsor of the IPL, brands can enjoy several exclusive benefits. These include prominent branding opportunities across various touchpoints, such as stadium signage, team jerseys, digital platforms, and broadcast coverage. The Title Sponsor also receives extensive media coverage and exposure through press releases, interviews, and promotional activities associated with the tournament.

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Creating a Lasting Brand Association

The IPL provides an ideal platform for brands to forge a lasting association with the world of cricket. By aligning with the tournament, brands can tap into the passion and loyalty of cricket fans, creating a deep emotional connection with their target audience. The IPL's extensive reach and fan engagement offer brands a powerful medium to enhance brand recall, increase brand affinity, and drive business growth.


Eligibility Criteria for Bidding

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To ensure fair participation, the IPL has established specific eligibility criteria for bidding. Interested parties must meet these requirements to be eligible for the tender process. The ITT document outlines these criteria in detail, including financial stability, experience in sponsoring major sporting events, and compliance with relevant legal and regulatory requirements.


Submission of Bids

Upon satisfying the eligibility criteria, interested parties can submit their bids as per the guidelines specified in the ITT document. The bidding process is designed to be transparent, with the IPL Governing Council carefully evaluating each bid based on the criteria outlined in the ITT. The highest qualified bidder will have the opportunity to become the Title Sponsor for the IPL seasons from 2024 to 2028.


Conclusion

The Indian Premier League continues to be a global sensation, captivating cricket fans and brands alike. As the IPL prepares for the upcoming seasons from 2024 to 2028, the invitation to tender for Title Sponsor Rights presents a golden opportunity for brands to associate themselves with one of the most prestigious cricket tournaments in the world. By acquiring the Title Sponsorship, brands can leverage the IPL's immense popularity to enhance their visibility, engage with a massive audience, and create a lasting brand association. Don't miss out on this chance to be a part of the IPL legacy. Purchase the ITT and submit your bid to embark on an exciting journey with the IPL.

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