IPL Title Rights Battle Intensifies: ABG Makes Bold Rs 500 Crore Bid

The battle for the IPL title rights has intensified with ABG making a bold bid of Rs 500 crore. Get the latest updates and details on this exciting development in the IPL.

By TheFrames Team
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IPL 2024 Title Rights

The race for the IPL 2024 title rights has taken an exciting turn with the entry of the esteemed Aditya Birla Group (ABG). According to reports, ABG has made a massive bid of Rs 500 crore per year, totaling a staggering Rs 2500 crore for the next five years. This development has added spice to the competition, as ABG vies for the coveted title rights against other contenders.


The Current Landscape

To put this bid into perspective, Tata Sons had previously secured the title rights for IPL 2022 and 2023 by paying Rs 670 crore. The reserve price for the title rights is set at Rs 370 crore per year, amounting to Rs 1750 crore for a five-year period. However, ABG's bid has surpassed these figures, making it a force to be reckoned with.

The Board of Control for Cricket in India (BCCI) plans to increase the number of matches in the IPL, with 84 matches scheduled for 2025 and 2026, and 94 matches for 2027. While Tata Sons holds the Right to Refusal, they would need to match or exceed ABG's bid to retain the title rights.


Fantasy Gaming Companies Restricted from the Bidding Process

In an interesting twist, the BCCI has prohibited fantasy gaming companies from participating in the bidding process for the IPL 2024 title sponsor. This decision comes as the BCCI seeks a new title sponsor, as Tata Group took over from the previous sponsor, Vivo, who paid Rs 360 crore for the last two editions.

According to the BCCI's conditions, companies engaged directly or indirectly in fantasy gaming are deemed ineligible to bid for the title sponsor rights. This move aims to ensure fair competition and prevent conflicts of interest.


The Implications and Future Prospects

ABG's bold bid has undoubtedly disrupted the status quo in the IPL title rights battle. With such a significant investment, ABG has signaled its intent to secure the prestigious title rights and gain substantial exposure through the IPL. If successful, ABG's association with the IPL could potentially enhance its brand value and reach a wider audience.

On the other hand, Tata Sons, as the current title rights holder, faces the challenge of matching or surpassing ABG's bid. The decision to retain the title rights will require careful evaluation of the financial implications and the benefits derived from the association with the IPL.



The IPL 2024 title rights battle has reached new heights with ABG's massive bid of Rs 500 crore per year. This move has intensified the competition, compelling other bidders to strategize their approach. The BCCI's decision to restrict fantasy gaming companies from participating adds another layer of complexity to the process.

As the countdown to IPL 2024 continues, all eyes are on the outcome of the title rights battle. The final result will not only shape the future of the IPL but also have significant implications for the winning bidder and the league as a whole.

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