G-Shock Unveils 'Rise Above the Shocks' Campaign with Brand Ambassador Shubman Gill

G-Shock has launched its latest campaign, "Rise Above the Shocks," featuring Indian cricketer Shubman Gill as its brand ambassador. Discover more about this exciting collaboration and the newest G-Shock offerings.

By Crickified Mohit
New Update
Shubman G-Shock

Indian cricketer and brand ambassador of G-Shock, Shubman Gill flanked by Hideki Imai, MD, Casio India and Eklavya Neogi during 'Rise Above the Shocks' campaign in New Delhi

G-Shock, the iconic watch brand known for its durability and resilience, has recently launched an inspiring campaign titled 'Rise Above the Shocks.' This campaign marks a significant milestone in G-Shock's 40-year legacy and features the brand's newly appointed ambassador, Shubman Gill. With a rich history of innovation and a spirit of adventure, G-Shock continues to redefine the world of timepieces. In this article, we will explore the key highlights of the 'Rise Above the Shocks' campaign and its significance in G-Shock's journey.


The 2100 Series: A New-Age Renaissance

At the heart of the 'Rise Above the Shocks' campaign is the introduction of the 2100 series, which represents a new-age renaissance for G-Shock. This series serves as the foundation for G-Shock's 40 years of evolution in the watch industry. With its contemporary design and innovative features, the 2100 series appeals to a younger, fashion-conscious audience.

The standout feature of the 2100 series is its octagonal bezel with a slimmer construction. This design choice, combined with the use of lighter materials like carbon core guard, not only enhances the watch's aesthetics but also ensures its durability. The GA-2100-1A1, an all-black watch from the 2100 series, has gained immense popularity among both new buyers and dedicated G-Shock enthusiasts.


'Rise Above the Shocks': Celebrating Resilience and Determination

The central theme of the campaign revolves around celebrating the indomitable spirit of individuals who overcome challenges and adversities with determination. This theme aligns perfectly with the essence of G-Shock watches, which are renowned for their ability to withstand shocks and extreme conditions.

The creative concept behind the campaign blends the spirit of cricket, inspiring stories of resilience, and digital engagement. Shubman Gill, the brand ambassador for G-Shock, takes the forefront in connecting with watch and streetwear enthusiasts, establishing G-Shock as a symbol of tenacity, style, and triumph.


Unveiling the Campaign

The grand unveiling of the 'Rise Above the Shocks' campaign was led by Hideki Imai, the Managing Director of Casio India, Eklavya Neogi, the Head of Sales & Marketing Division at Casio India, and Shubman Gill himself. The event witnessed the presence of horology experts, watch enthusiasts, and loyalists of the G-Shock brand.

As part of the campaign launch, a special product showcase area was set up, highlighting G-Shock's exclusive 40th-anniversary collections, including the Masterpiece series and other highly coveted product lines. Attendees marveled at G-Shock's four decades of innovation, while influencers captured their memories next to a life-sized installation of the GA-2100-1A1, symbolizing innovation, authenticity, and a cultural revolution.


The Legacy of G-Shock

G-Shock has come a long way since its inception in 1983. The brand's commitment to pushing the boundaries of watch technology and its relentless pursuit of durability have made it a global phenomenon. Over the years, G-Shock has become synonymous with toughness and resilience, earning a dedicated following among athletes, adventurers, and watch enthusiasts worldwide.

G-Shock's Impact on the Watch Industry


G-Shock's impact on the watch industry cannot be overstated. With its revolutionary design and advanced features, G-Shock watches have redefined the concept of toughness. The brand has consistently pushed the boundaries of what a watch can withstand, making it an ideal choice for outdoor activities, sports, and extreme adventures.

The introduction of the 2100 series further solidifies G-Shock's position as a trailblazer in the watch industry. By incorporating sleek design elements and cutting-edge materials, G-Shock continues to captivate a new generation of watch enthusiasts.

G-Shock x Shubman Gill: A Perfect Partnership


The association between G-Shock and Shubman Gill is a natural fit. As a rising star in the world of cricket, Gill embodies the spirit of determination and resilience that G-Shock stands for. His meteoric rise in the sport and his ability to overcome challenges make him an ideal ambassador for the brand.

Through this partnership, G-Shock aims to connect with a wider audience and inspire them to rise above the shocks in their own lives. Gill's association with the brand brings a fresh perspective and a sense of authenticity that resonates with G-Shock's core values.


The 'Rise Above the Shocks' campaign marks a significant chapter in G-Shock's journey. With the introduction of the 2100 series and the appointment of Shubman Gill as the brand ambassador, G-Shock continues to innovate and inspire. The campaign celebrates resilience, determination, and the indomitable spirit of individuals who rise above challenges. As G-Shock embarks on its next 40 years, it remains committed to pushing the boundaries of watch technology and empowering individuals to conquer their own shocks.

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