True meaning of Entrepreneurship – 3rd March 2023 Episode 45 S2

Oilless and waterless cookware by “NutriCook”, a home IUI Kit by “Subhag”, quality turbans and personal care products for Sikhs by “Singh Styled”.

By TheFrames Team
New Update

Shark Tank India Season 2 Episode 45

In today's fast-paced and ever-evolving world, entrepreneurship has become a key driver of economic growth and social change. The true meaning of entrepreneurship goes beyond mere business ownership; it encompasses a mindset of innovation, determination, and the ability to identify and seize opportunities. In this article, we will explore the inspiring stories of three entrepreneurs who appeared on the popular television show, Shark Tank. Through their unique products and services, they exemplify the essence of entrepreneurship and demonstrate how it can lead to success and impact.


Sharks in the Episode: 
Peyush Bansal (founder & CEO, Anupam Mittal (founder of and people group), Aman Gupta (co-founder & CMO Boat Nirvana), Namita Thapar (Director Emcure Pharmaceuticals), Vineeta Singh (Co-Founder Sugar Cosmetics).

Host of the Show:  
Rahul Dua (Comedian)

NutriCook: Revolutionizing Healthy Cooking



Asha and Ravi, the founders of NutriCook, brought their innovative oilless and waterless cookware brand to the Shark Tank. They recognized that traditional utensils used in homes often compromise the nutritional value of food due to excessive oil and water usage. To address this issue, they introduced cookware made from 316 L Surgical grade steel, with a base made from various alloys. This unique combination allows for efficient cooking with 50% less gas consumption.

During their presentation, Asha and Ravi prepared a delicious meal using NutriCook utensils, showcasing the superior taste and health benefits of their product. Their price point, however, presented a challenge in penetrating the Indian market, and creating a separate category for NutriCook seemed nearly impossible. Despite this, Vineeta Singh, one of the Sharks, saw the potential and made an offer of ₹50 Lakhs for 10% equity, along with a ₹50 Lakh debt at a 12% interest rate. This deal marked a significant milestone for Asha and Ravi, illustrating how entrepreneurship can open doors to growth and investment.

Subhag - Empowering Couples with Home IUI Kit


Home IUI Kit

Vikram, Chandan, and Sohan introduced their groundbreaking product, Subhag - a home IUI Kit, to the Sharks. Designed for couples facing difficulties in conceiving naturally, this kit enables artificial insemination to be performed in the comfort of one's home, eliminating the need for multiple visits to hospitals. The founders shared their motivation, highlighting the traumatic experiences that women often endure during conventional insemination procedures.

With an efficacy rate of 16%, Subhag offers a convenient and cost-effective solution for couples seeking to start a family. Despite setting a higher price point initially, the founders aimed to monitor the usage of their kit closely and ensure accurate result tracking. Vineeta Singh recognized the potential of this innovative product and offered ₹50 Lakhs for 1.67% equity. Namita Thapar, leveraging her medical expertise and network, extended an offer of ₹20 Lakhs for 1% equity, accompanied by a ₹30 Lakhs debt at a 10% interest rate. The collaboration with Namita marked a significant step forward for Vikram, Chandan, and Sohan, showcasing how entrepreneurship can bring together unique skill sets to drive success.


Singh Styled: Honoring Sikh Traditions with Quality Turbans and Personal Care Products


Charanjeev and Ashwath, the founders of Singh Styled, aimed to cater to the needs of the Sikh community by providing high-quality turbans and personal care products. Recognizing the importance of maintaining and respecting Sikh traditions, they established their brand in 2016. Singh Styled offers non-alcoholic and gum-free beard care products, ensuring that Sikhs can nurture their beards with utmost care and attention. Over the years, they have served a loyal customer base of over sixty thousand individuals.


During their appearance on Shark Tank, Peyush Bansal presented a conditional offer of ₹50 Lakhs for 20% equity, with the possibility of increasing his stake to 25% in the future by investing an additional ₹1 Cr into the business. This offer, which was eventually accepted, exemplifies the power of collaboration between entrepreneurs and industry experts. Charanjeev and Ashwath's journey with Singh Styled showcases how entrepreneurship can bridge cultural gaps and fulfill the unique needs of niche markets.

Also read Entrepreneurship ka Junoon – 2nd March 2023 Episode 44 S2


The stories of NutriCook, Subhag, and Singh Styled demonstrate the true meaning of entrepreneurship. These entrepreneurs identified gaps in the market, developed innovative solutions, and showcased unwavering determination to succeed. Despite facing challenges, they embraced opportunities presented to them on Shark Tank and secured partnerships with experienced investors. Their journeys highlight the importance of resilience, adaptability, and a deep understanding of customer needs.

Entrepreneurship, at its core, is about creating value, driving change, and leaving a lasting impact. Whether it's revolutionizing the way we cook, empowering couples with accessible fertility solutions, or honoring cultural traditions through quality products, these entrepreneurs have exemplified the true spirit of innovation and determination. Their stories serve as an inspiration for aspiring entrepreneurs, reminding us that with vision, perseverance, and a commitment to excellence, success is within reach.

Latest Stories