Growing with India – 15th February 2023 Episode 33 S2

Mother and child care, healthy snacks, fast fashion apparels pitchers came to the stage of Shark Tank to pitch their ideas and to crack the good deals.

By TheFrames Team
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Shark Tank India Season 2 Episode 33

Shark Tank, a popular reality TV show, provides a platform for aspiring entrepreneurs to pitch their business ideas to a panel of potential investors, known as "sharks." In this article, we will delve into three fascinating episodes of Shark Tank India, showcasing the growth and innovation happening in the country. We will explore the success stories of iMumz, Healthy Binge, and Freakins, and how they are making a significant impact in their respective industries. Let's dive in!


iMumz: Empowering Mothers with Support and Guidance


The first episode features iMumz, a startup founded by Ravi, Mayur, and Dr. Jaideep, addressing the challenges faced by mothers and expecting mothers. iMumz aims to provide comprehensive guidance and mentorship to mothers during the crucial period of pregnancy and the first two years after childbirth.


Understanding the importance of physical, emotional, and mental development during this period, iMumz offers 24/7 support, mentorship, lifestyle coaching, and valuable content to help mothers take care of themselves and their babies. In a society where nuclear families are prevalent, iMumz fills the gap by providing the necessary guidance and support that new mothers often lack.

Since its inception in 2020, iMumz has garnered 6 lakh app downloads, with 1.1 lakh active users, including 30,000 paid customers. They operate on a subscription-based model, where 35% of their content is available for free. Generating a revenue of ₹2 crore in just two years, iMumz has established itself as a trusted platform for mothers across India.

Despite the promising numbers, one of the sharks, Anupam, expressed dissatisfaction with iMumz's current business model and opted out of the deal. However, Peyush, another shark, saw the potential and made an offer of ₹10 lakh for 1% equity and ₹60 lakh at a 10% interest rate. The deal was ultimately closed with Peyush, solidifying iMumz's path to further growth and success.


Also read about the glimpse of Game Changers – 9th February 2023 Episode 29 S2

Healthy Binge: Snacking Made Healthy



Karan and Pranav from Pune introduced Healthy Binge, a brand that offers healthy snacks made from millets. Their millet chips are an excellent alternative to traditional snacks, as they contain no palm oil, fewer calories, and provide the equivalent nutrients, fibers, and iron found in fruits, vegetables, and dairy products.

With an investment ask of ₹50 lakh for 5% equity, Healthy Binge has gained significant traction since its launch in 2021. They have already sold over 2 lakh packets of chips, generating a sales revenue of approximately ₹56 lakh. Their products are available on their website and popular marketplaces like Amazon and Flipkart.

During their pitch, the sharks were impressed with the taste of Healthy Binge's snacks. Anupam and Namita inquired about the use of MSG content, to which the founders assured them that no such additives were used. The sharks also commended the founders for the appealing design and packaging, which Karan and Pranav personally crafted.


Peyush was the first shark to make an offer, proposing ₹50 lakh for 5% equity and inviting Aman to join the deal. Vineeta opted out of the opportunity due to her existing investment in a competitor brand. After further negotiations and satisfactory answers from the founders, Aman joined hands with Peyush, finalizing the deal. Healthy Binge now has the backing and resources needed to expand its reach and cater to health-conscious consumers across India.

Have a look on the deals cracked in Changing India – 10th February 2023 Episode 30 S2

Freakins: Revolutionizing Fast Fashion



The last episode features Freakins, a fast-fashion apparel brand founded by Puneet and Shaan. Freakins primarily focuses on women's denim, aiming to address the challenges women face in finding the perfect fit and design in the Indian denim market. To cater to their diverse customer base, Freakins launches a new design every week.

Since its establishment three years ago, Freakins has achieved sales of ₹2.5 lakh. Their products are available on their website as well as popular marketplaces such as Amazon, Myntra, Nykaa, and Meesho. However, during their pitch, Anupam found the designs unappealing and lacked differentiation. He also expressed concerns about the equity structure and the clearance of old debts.


Despite Anupam's hesitation, Vineeta saw potential in Freakins and made an offer of ₹50 lakh for 2.5% equity, along with an additional ₹20 lakh debt at a 12% interest rate. After negotiations, the founders accepted Vineeta's original offer, securing a valuable partnership for Freakins.

Read about the glipmse of Innovations and Investments – 13th February 2023 Episode 31 S2


The episodes of Shark Tank India showcased the entrepreneurial spirit and innovative ideas that are driving growth in the country. iMumz, with its focus on providing support and guidance to mothers, has carved a niche for itself in the market. Healthy Binge's commitment to healthy snacking options has resonated with consumers, while Freakins is revolutionizing the fast-fashion industry with its women-centric approach.

These success stories from Shark Tank India demonstrate the potential of Indian startups and their ability to address significant challenges in various industries. With the support of seasoned investors and their business acumen, these startups are poised to make a lasting impact and contribute to the growth of the Indian economy.

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