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Creating Valuable Businesses – 24th February 2023 Episode 40 S2

A pseudonymous social network called “Hood”. Asia’s largest Turkish ice cream chain called “Twisting Scoops” and protective farming products by “GrowiT” let's see who will get the deal.

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By Crickified Mohit
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Shark Tank India Season 2 Episode 40

Shark Tank India Season 2 showcased some incredible entrepreneurs with innovative business ideas seeking investments from seasoned investors, known as "sharks." In this article, we will delve into three episodes that highlight entrepreneurs who aimed to create valuable businesses. From the pseudonymous social network HOOD to the unique Turkish ice cream brand Twisting Scoops, and the protective farming products of GrowiT, we will explore the challenges, successes, and investment decisions made by the sharks.

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Sharks in the Episode: 
Peyush Bansal (founder & CEO Lenskart.com), Anupam Mittal (founder of shadi.com and people group), Aman Gupta (co-founder & CMO Boat Nirvana), Namita Thapar (Director Emcure Pharmaceuticals), Amit Jain (Founder & CEO Cardekho.com). 

Host of the Show: 
Rahul Dua (Comedian) 

Let's have the glimpse of the episode together.

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HOOD: A Pseudonymous Social Network

hood

The Idea
Jaspreet, Abhishek, and Deepak from Gurgaon introduced their idea for HOOD, a pseudonymous social network where users can share and discuss anything without revealing their identity. The founders sought an investment of ₹1.2 Cr for 0.2% equity.

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The Pitch
HOOD allowed users to create groups where they could freely share and ask questions while remaining anonymous. The founders emphasized the end-to-end encryption and value-driven information available on the platform. Within a short span of 45 days, HOOD attracted over 5 lakhs users and witnessed the creation of 5000+ groups.

The Sharks' Reactions
The sharks were not entirely impressed with the pitch. Anupam Mittal pointed out that the anonymous market is largely limited to the dark web and platforms like Twitter, Facebook, Instagram, and Quora already offer pseudonymous features. Namita Thapar and Amit Jain also decided to pass on the opportunity.

The Deal
Peyush Bansal and Aman Gupta made an offer of ₹60 lakh at 0.54% equity and ₹60 lakh debt at 12% interest. The founders accepted the deal, closing the investment round.

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Also Read Making Big Business - 31st January 2023 Episode 22 S2

Twisting Scoops: Decadent Turkish Ice Cream

scoops

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The Brand
Manmeet and Kunwarpreet from Delhi presented their brand, Twisting Scoops, specializing in Turkish ice cream made from 100% goat milk. They sought an investment of 1Cr for 2.5% equity.

The Unique Selling Point
Twisting Scoops set itself apart by offering ice cream made from natural Turkish ingredients, with zero chemicals. In addition to ice cream, they also offered other Turkish delicacies like Baklavas, Turkish Coffee, Kunafa, and falafel. The brand had a successful year, generating ₹5 Cr in sales.

The Sharks' Perspective
The sharks were impressed with the founders' profitable business model and advised them not to raise additional investments. They believed that the brand was already on a successful trajectory.

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The Offer
Peyush Bansal made an offer of ₹50 lakhs for 10% equity and ₹50 lakhs debt at 12% interest. However, the founders declined the offer, opting to continue their journey without additional investment.

Read about Game Changers - 8th February 2023 Episode 28 S2

GrowiT: Revolutionizing Farming Techniques

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growit

The Problem
Saurabh and Akshay from Surat introduced their protective farming products, aiming to address the lack of awareness about protective farming techniques among farmers. They sought an investment of ₹1 Cr for 1% equity.

The Solution
GrowiT offered a range of protective products and techniques that helped reduce water consumption, pesticides, and fertilizers by 50%. Their products also prevented weed growth and increased crop yield by 50-100%. To date, they had assisted over 15 thousand farmers in improving their agricultural output.

The Sharks' Evaluation
The sharks appreciated the founders' cause and recognized the potential impact of their products. However, only Namita Thapar made an offer of ₹50 lakh for 1% equity and ₹50 lakh debt at 12% interest. Peyush Bansal joined Namita in making the same offer, and the deal was successfully closed.

Read article on Growing with India – 15th February 2023 Episode 33 S2

Know about the new guest shark in the shark tank season  2

Conclusion

The entrepreneurs showcased in Shark Tank India Season 2 demonstrated the diverse range of businesses being built in the country. From the pseudonymous social network HOOD to the decadent Turkish ice cream of Twisting Scoops and the revolutionary farming techniques offered by GrowiT, these entrepreneurs aimed to create valuable businesses.

While some entrepreneurs secured investments from the sharks, others decided to continue their journey independently. The insights gained from these episodes shed light on the challenges and opportunities faced by entrepreneurs in India's dynamic business landscape.

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