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Changing India – 10th February 2023 Episode 30 S2

Authentic flavoured restaurant food from North, electric convertible bicycles idea to change the India and chair business pitch, founders presented their ideas before sharks to get good deal.

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By Crickified Mohit
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Shark Tank India Season 2 Episode 30

India, a land of diverse cultures, rich heritage, and vibrant traditions, has always been a melting pot of ideas and innovations. Over the years, the country has witnessed a remarkable transformation, with entrepreneurs stepping up to carry forward the legacy of their ancestors while embracing new ideas and technologies. In this article, we will explore three inspiring stories of Indian entrepreneurs who are making a mark in their respective industries and contributing to the changing landscape of the nation. From authentic North Indian cuisine to electric vehicle conversion kits and ergonomic office chairs, these entrepreneurs are revolutionizing their fields with their passion, creativity, and determination.

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Daryaganj: A Culinary Legacy

daryaganj

The Story of Kundan Lal Jaggi
In the bustling city of Delhi, Raghav Jaggi, Gurpreet Singh, and Amit Bagga embarked on a mission to preserve and celebrate the culinary legacy of their grandfather, Kundan Lal Jaggi. Kundan Lal Jaggi, a renowned chef, had migrated from Peshawar to Daryaganj as a refugee after the Partition of India in 1947. It was in Daryaganj that he invented two iconic dishes - butter chicken and dal makhani. Inspired by their grandfather's passion for food, Raghav Jaggi launched "Daryaganj," a restaurant that offers the most authentic and flavorful North Indian cuisine.

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The Authentic Experience
When Raghav, Gurpreet, and Amit pitched their restaurant on the stage of Shark Tank, they left the Sharks craving for more. With prices 15-20% lower than their competitors, Daryaganj offers affordability without compromising on the quality of their dishes. Their signature butter chicken is priced at ₹550, while the delectable dal makhani costs ₹385. Aman, one of the Sharks, expressed his love for their dishes, having already experienced the culinary delights at their restaurant.

A Successful Pitch
The founders of Daryaganj revealed their impressive sales figures, with ₹22 crore generated in the previous year and a projected sales target of ₹38 crore for the current year. Vineeta, one of the Sharks, offered ₹90 lakh for 1% equity, recognizing the potential of the brand. However, Namita, being a vegetarian, couldn't find a distinguishing factor in the dal makhani and paneer dishes. Aman, determined to join forces with the founders, made a counteroffer at a lesser valuation. After a backstage discussion, the founders gave a counter to Aman, addressing their pitch exclusively to him. This decision led to Vineeta's withdrawal from the deal, and ultimately, a successful partnership was formed with Aman, who invested ₹90 lakh for 1% equity.

Dhruv Vidyut: Electrifying Bicycle Mobility

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dhruv vidyut

The Vision of Gursaurabh Singh
Gursaurabh Singh came forward with a unique idea to revolutionize bicycle mobility in India. His brainchild, Dhruv Vidyut, aims to convert regular bicycles into electric vehicles using an innovative electric conversion kit called DVEC. Gursaurabh's vision was not just to raise capital but also to gain expertise from the Sharks to help him navigate the business landscape.

The Power of Innovation
The DVEC electric conversion kit presented by Gursaurabh is a game-changer. It allows bicycles to be upgraded into battery-operated vehicles, with the battery charging in just 20 minutes of paddling. The kit is designed to be water-resistant, fire-resistant, and dust-free, ensuring the safety and longevity of the converted vehicles. Made of aircraft-grade aluminum, the kit provides durability and protection against external malfunctions.

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A Unique Offer
Gursaurabh's idea gained significant attention when he uploaded a viral video on LinkedIn. Peyush, Aman, and Anupam were captivated by his innovation and reached out to him. Unfortunately, Gursaurabh was too engrossed in his project at the time and missed the opportunity to respond to their inquiries. However, Anupam, intrigued by the concept, made a conditional offer. He proposed that if Gursaurabh could raise ₹1 crore, Anupam would join him in his venture. Additionally, Peyush offered him a free space in Gurgaon to establish a manufacturing unit for the DVEC kits. Aman also expressed his interest in joining forces with Gursaurabh.

A Promising Partnership
Gursaurabh eagerly sought to bring Anupam on board, recognizing his compatibility and oratory skills that would prove instrumental in resolving any future challenges. With the support of Peyush, Aman, and Anupam, Dhruv Vidyut embarked on a journey to electrify bicycle mobility in India, leaving a lasting impact on the changing landscape of transportation.

Cellbell Chairs: Redefining Ergonomics

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cellbell chairs

The Demla Family's Endeavor
Ishwardas, Pawan, and Chirag Demla, members of a family business, entered the Shark Tank with their passion for creating ergonomic office chairs. Their brand, Cellbell Chairs, offers a wide range of chairs, including office chairs, boss chairs, and gaming chairs, with options for customization and bulk orders. The Demla family prides itself on never compromising on the quality of their products.

Quality and Affordability
Cellbell Chairs stands out in the market for its commitment to delivering high-quality chairs. With prices varying according to the chair type, the basic office chair is priced at ₹4000, the boss chair at ₹8000, and the gaming chair ranges from ₹16000. Since its inception in 2019, the brand has achieved a lifetime sales record of approximately ₹50 crore.

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A Missed Opportunity
Despite the quality of their products, the Sharks struggled to identify a unique selling proposition and clarity in the founders' pitch. As a result, no deal was made for Cellbell Chairs. However, the Demla family's dedication to their craft and their commitment to delivering ergonomic seating solutions continue to make a positive impact in the Indian market.

Know about the new guest shark in Shark Tank Season 2

Conclusion

India's entrepreneurial landscape is witnessing a remarkable transformation, with individuals stepping up to preserve legacies, introduce groundbreaking innovations, and redefine industries. The stories of Daryaganj, Dhruv Vidyut, and Cellbell Chairs exemplify the passion, creativity, and determination of Indian entrepreneurs who are shaping the changing face of the nation. As India marches forward, driven by a spirit of innovation, these stories serve as a testament to the country's bright future and its ability to adapt, evolve, and thrive in an ever-changing world.

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